Winning Proposals

Workshop Description:

Improve your sales effectiveness with proven proposal development tools and techniques that support your sales objectives. Learn to:

  • Plan customer-focused proposals that sell
  • Align your sales and proposal strategies
  • Integrate your sales strategy into the proposal
  • Exceed customer expectations on every proposal

Using simulations, discussions, and role-plays, Winning Sales Proposals participants learn and practice the skills to plan and prepare winning proposals: 

  1. Select Winning Proposals. Gain a competitive advantage by understanding how proposals are evaluated and how winners are selected.
  2. Position Your Proposal to Win. Learn a framework process to identify resource needs and competitive information necessary for developing a winning proposal. You will also learn to develop an effective sales strategy built on value to the customer.
  3. Plan Your Proposal. Learn the steps to plan a responsive, customer-focused proposal by determining the best proposal style, establishing a baseline solution, preparing a proposal outline, and extending the sales strategy into a proposal strategy.
  4. Prepare Your Proposal. Learn to organize a clear and persuasive message using effective theme statements, headings, visuals, action captions, summaries, and introductions all focused on customer needs.
  5. Amend Before Submittal. Improve your competitive position by using self- and peer-reviews to amend your proposal.
  6. Use best-practices guidelines to reduce rework, rewrites, and waste.
  7. Leverage your existing sales tools and techniques into a winning sales message.

Winning Sales Proposals builds where sales training and methods leave off and provides time-saving tools and techniques for generating a customer-focused proposal.

Who Should Attend
  • Sales Professionals
  • Account Managers
  • Sales Support
  • Proposal Teams
  • Solutions Managers
  • Workshop Manual
  • Proposal Tools
  • Shipley Proposal Guide
  • Sample Templates

Contact Information

Contact Shipley at 888-772-9467 or

    I took a lot of your teachings to heart, especially the pre-proposal planning, proposal development worksheets, and debriefing tips. As a result, my company had its best-ever month in new business acquisition…I now have a win rate of over 60 percent! Thank you for the seminars that have proven so valuable to me, my company, and my professional future.

    Corporate Proposal Manager