Capture Management

Capture management (opportunity management) is a disciplined approach to qualifying business opportunities and developing a win strategy to improve your probability of winning a strategic opportunity.

Leadership that a qualified Capture Manager provides is critical to keeping the pursuit on track.

Clients gain unbiased guidance and insight with our Capture Managers who provide:

  • Capture planning structure and tools
  • Competitive assessment insight
  • Win strategies based on customer requirements and motivators
  • Techniques for determining discriminators that matter to the customer
  • Action plan guidance for customer contact plans, research, and proposal strategy


  • Capture planning structure and tools

    We help clients work through the challenges of establishing key milestones and decision gates as the pursuit advanced toward proposal development.

  • Competitive assessment and analysis

    Assessing competitor strengths and weaknesses and comparing those to yours provides insight into your win strategy and win themes as you compete for strategic opportunities.

  • Win strategy development

    We help capture managers develop strong win strategies that set you apart from competitors and position you as the favored provider.

  • Action planning and execution

    Effective capture management leads to the development and execution of action plans, including customer call plans, customer meetings, and other activities that advance the opportunity.

The discipline and methodology that Shipley Capture Managers bring to clients improve the probability of winning and streamline the business pursuit process.

"The guidance you provided on our capture plan helped us re-evaluate and re-direct our win strategy on this must-win competitive bid. Thank you for helping us better understand our competitive position on this critical capture effort. We know we've enhanced our Pwin based on your input."

SVP Strategic Capture Management, Global Defense Contractor

Why Shipley?

You gain immediate and reliable access to:

  • The most qualified and diverse cadre of capture and proposal resources in the industry
  • Industry-proven tools, techniques, and processes for getting it done right; on time and on budget
  • Task order, quick-turn response support to minimize overhead and respond quickly
  • A flexible engagement management approach with practitioners leading project oversight
  • A partner that supports clients with a winning discipline, globally
  • A national recruiting system to attract and retain capture and proposal talent to meet specific needs
Contact Shipley today to discuss how we can support your needs. Contact Us