Executive Summary Development

Executive summaries are often the only part of your business development documents that decisionmakers will read. Whether you sell to governments or other businesses, offer products or services, work for a large, established organization or a small start-up, Executive Summary Development will give you knowledge and tools to enhance your performance. This course teaches you how to plan and write executive summaries that improve the effectiveness of your proposals and other business development documents.

Topics include:

  • Using principles of customer focus in writing executive summaries
  • Writing, organizing, and planning executive summaries using the Shipley Executive Summary Organizer
  • Examining and revising draft executive summaries for customer focus, effectiveness, and clarity

This course includes a short quiz. Students also have access to applicable Shipley Proposal Guide sections to supplement learning and reinforce key best practices.

You will have access to the course for 1 year.

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This module is designed for Business Development Managers, Marketing and Sales Manager as well as, Capture and Proposal managers.

"As a small business, we were looking for a tool that would give us an edge over our competition. The Shipley Proposal Guide has given us that competitive advantage. The Guide's organization is intuitive, information relevant, and has quickly become the most powerful tool in our proposal development arsenal."

Director of Business Development, Kearns & West