Diagnose and close the gaps driving pursuit losses
Skill that transfer and stay
Deploy proven professionals when stakes are highest
Stop reinventing how you win
Grow volume and quality without adding headcount
Turn AI experimentation into repeatable results
What's working in capture and proposals right now
Live an on-demand BD and proposal sessions
Events, launches, and what's new at Shipley
The de facto standard in BD and proposals
Win rates, engagements, outcomes
Practioners, not presenters
Careers at Shipley Associates

Win rates don't improve by accident. Shipley works across the full BD lifecycle — from individual pursuits to organization-wide process change — starting with your specific gap, not a pre-packaged service.

Win and capture rates are lagging indicators. The gaps driving them are specific. Pursuit discipline, proposal quality, and process rigor are paramount in winning. Shipley identifies issues objectively and solves them with targeted interventions.

If your team needs stronger skills in capture management, proposal development, or pricing to win, Shipley's training programs and certification paths build those capabilities — and help convert more opportunities into revenue.

Most teams have tried AI in proposals but lack governance or structured content to make it effective. Shipley builds the foundation and team readiness to get real results.

Many Capture and Proposal organizations run on instinct and momentum. Shipley identifies process gaps and builds the roles, playbooks, and operating rhythm that make winning repeatable — and revenue more predictable.

When headcount can't keep up with volume, Shipley provides managed services to scale capacity.

Most teams have tried AI in proposals but lack governance or structured content to make it effective. Shipley builds the foundation and team readiness to get real results.

Three capability areas. One methodology. BD Transformation increases revenue. Training builds the credibility. Consulting deploys the experts to ensure must wins.

Diagnose your BD, capture and proposal operations, and build the winning organizational capabilities to increase revenue consistently.
Objective assessment benchmarked against top-performing orgs
Proposal operations run end to end. Not staffing.
Scale BD capability across markets and geograhpies.
Same process. Every bid. Every time.

Shipley experts embed with your team on must-win pursuits — providing proposal management, writing, graphics/DTP, capture strategy, pricing, and specialized support from kickoff through submission.
End-to-end proposal support on high-stakes bids
The written proposal gets you there. Orals win it.
Win strategy built before the RFP drops
Competitive pricing analysis and should-cost modeling
Owns the process from kickoff to submission
Translates capabilities into evaluator-focused narratives
Owns cost, management, and technical volumes
Builds and maintains reusable proposal content libraries
Proposals that read well and look evaluator-ready
Prepares teams to win in the presentation room
Scored feedback before the evaluator sees it
Pursue the right deals. Win more of them.

BD, capture and proposal skills and credibility developed — through public workshops, corporate programs, on-demand learning, and industry-recognized certification.
Find your next session
60+ courses across the full BD and proposal lifecycle
Training designed around your organizational objectives, not off the shelf.
Industry-recognized credentials and custom internal paths
Where BD careers start
Every course. Full certification. One price.

Shipley's practitioners share what's working in BD, capture and proposals — from tactical guidance on capture and writing to broader perspectives on AI, win rates, and the future of the profession.

In-depth articles on capture strategy, proposal writing, win rates, AI integration, and the business of BD — written by Shipley consultants and subject matter experts.

Shipley Live hosts expert-led webinars on the topics that matter most — from color team reviews and price-to-win to AI in proposals and orals preparation. Past sessions available on demand.

Company announcements, new service launches, event news, and recognition — stay current on what's happening across Shipley's global organization.

Shipley's methodology has been the de facto standard in business development and proposals for over five decades. Learn how our global network delivers consistent results across every market and procurement environment.

Shipley's methodology has been the de facto standard in business development and proposals for over five decades. Learn how our global network delivers consistent results across every market and procurement environment.

From Fortune 500 defense primes to fast-growing commercial firms, see how Shipley has helped clients improve win rates, build BD capability, and transform proposal operations.
.avif)
Shipley's consultants, trainers, and strategists bring decades of hands-on experience in capture, proposals, and BD leadership. Meet the practitioners who work alongside your team.
.avif)
Shipley is a growing, PE-backed firm with offices in 17 locations and clients in 40 countries. We're always looking for exceptional proposal managers, consultants, trainers, and business development professionals.

Shipley benchmarks your proposals and capture practices against 20 years of data from high-performing organizations — and tells you exactly what's holding your win rate back.

Shipley manages your proposal operations end to end — not staffing, a delivery model. Long-term embedded or outsourced structures with performance accountability built in.

Scale BD capability across markets, time zones, and procurement environments — with Shipley's global network of practitioners and locally-adapted methodology.

Standardize how your organization competes. Shipley designs the processes, playbooks, review gates, and roles that make winning repeatable and scalable.

Shipley consultants embed with your team to lead or support proposal development on high-stakes bids — from kickoff through submission — ensuring compliance, quality, and competitive positioning.

When the written proposal gets you to the table, orals win the contract. Shipley prepares your team to deliver a confident, rehearsed, evaluator-focused oral presentation.

When the written proposal gets you to the table, orals win the contract. Shipley prepares your team to deliver a confident, rehearsed, evaluator-focused oral presentation.

Shipley's pricing analysts apply competitive modeling and should-cost analysis to help you land at a price that wins without leaving margin on the table.

Shipley's pricing analysts apply competitive modeling and should-cost analysis to help you land at a price that wins without leaving margin on the table.

Writes compelling content that conveys strengths — translating technical capabilities into clear, evaluator-focused narratives that differentiate your bid.

Leads development of cost, management, past performance, and technical volumes — ensuring each section is complete, compliant, and strategically aligned.

Produces visually compelling, compliant proposals — translating complex concepts into clear graphics and polished final documents that impress evaluators.

Maintains your database of high-quality reusable proposal content — reducing ramp-up time on new bids and ensuring consistent messaging across all pursuits.

Prepares teams to deliver engaging, successful presentations — coaching on structure, delivery, and evaluator engagement to maximize your score in the oral round.
.avif)
When the written proposal gets you to the table, orals win the contract. Shipley prepares your team to deliver a confident, rehearsed, evaluator-focused oral presentation.
.avif)
When the written proposal gets you to the table, orals win the contract. Shipley prepares your team to deliver a confident, rehearsed, evaluator-focused oral presentation.

Browse Shipley's full schedule of upcoming public workshops — live in-person, live online, and on-demand — and register for the session that fits your timeline.
Browse the widest range of topics and find the perfect workshop on:
- Capture
- Pricing
- Qualifying
- Proposal Management
- Proposal Writing
- AI for Proposals
- OTAs
- Color Team Reviews
- Cost Volume
- Past Performance
- Executive Summaries

60+ courses in BD, Capture, Proposal, Contracts, Pricing, and Program Management — tailored and delivered for corporate teams of any size, anywhere in the world.

Shipley's training services go beyond courses. Tailoring, custom development, just-in-time delivery, certification design, coaching, train-the-trainer, and evaluation — flexible pricing and delivery.

Earn Shipley's industry-recognized credential or build a custom certification program tailored to your organization's roles, competencies, and performance standards.

A dedicated program for early-career professionals entering the BD and proposal field — building foundational skills, confidence, and career pathways from day one.

Boot Camp, unlimited electives, and the complete Shipley toolkit — one payment, one year of access. The most direct path to Shipley Certification available.