Most capture teams wait for the RFP to drop before testing their strategy. By then, pivoting is expensive and clarity is impossible. A Pre-RFP Strategy Review forces your positioning to survive scrutiny while there's still time to fix it, validating whether your discriminators will hold up or collapse under evaluation. It's one of the most underutilized tools in competitive capture, and exactly what you should be running right now.

Industry leaders conduct pre-RFP Pink Team reviews to validate strategy and win themes early—saving 20-30% in rewrite hours and preventing proposal heroics.

Learn seven critical moves that transform capture intelligence into strategic assets: mapping customer problems, building shadow RFPs, running Black Hat analyses, and more.

A 90-minute pre-RFP review delivers better alignment and more wins.

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Capture managers do a lot of work before an RFP date is even thought about. Why? To better position their company to win the contract. When an archer is aiming at a stationary target, they must also do a lot of work before taking the shot...

A young man is determined to marry. Believing he would be a great catch, he prepares a PowerPoint briefing highlighting all he has to offer a wife. His very polished slide deck includes a lot of great photographs of himself, a detailed history of his childhood, education, and athletic awards. He includes his financial status, a picture of his apartment, and a list of his favorite foods, restaurants, and movies. The slide deck expands as he thinks of ever more things a potential bride would like to know about him.