Defense
Global Space and Defense Company Transforms Proposal Operations with Shipley Managed Services
Business Impact
After the first 22 months of this engagement, the client reports:
- 80% win rate on supported bids
- Improved evaluation scores by one grade overall
- Reduced BD spending by 39% through Shipley managed services
- Reduced average proposal cost per page by 22%
- Delivered tailored, just-in-time training to 175+ BD professionals on active engagements
- Supported bids in 5 countries
- Increased graphics reuse from 33.4% to 73.5%
Client Challenge
The client needed a more predictable, scalable approach to pursuing government and international opportunities while reducing the cost and inconsistency of its proposal operations.
The client needed to:
- Increase proposal capacity without significantly expanding internal headcount
- Reduce the cost of business development and proposal operations
- Improve consistency and quality across proposals and capture efforts
- Provide experienced support for high-priority and complex engagements
- Develop stronger business development and proposal capabilities across the organization
- Deliver training and coaching to teams while they were actively pursuing opportunities
- Create a scalable model that could flex with changing business development demands
Shipley Solution
Shipley provided a managed-services team that augmented the client's business development and proposal organization with experienced resources, proven processes, and targeted training.
The Shipley team:
- Provided scalable business development and proposal support across active engagements
- Embedded experienced Shipley professionals to support high-priority opportunities
- Applied proven Shipley processes, tools, and best practices to improve consistency and quality
- Provided tailored, just-in-time training and coaching to business development professionals
- Supported teams throughout active pursuits, from opportunity assessment through proposal development
- Improved proposal efficiency while reducing the cost of business development support
- Created a flexible managed-services model that could scale with the client's changing demand
Ready to improve your win rate and proposal efficiency?
Partner with Shipley to scale expert support, strengthen proposal operations, and improve performance across your most important pursuits.
Similar Case Studies
Defense Leader Builds Capture Excellence Across the Enterprise
See how Shipley provides scalable expertise, training, and process improvement to strengthen capture and proposal performance across a major defense contractor.
Global Aerospace Leader Standardizes Capture Excellence
See how Shipley helped a global aerospace leader standardize capture practices, train 300+ personnel, and scale support across classified and international pursuits.
Global Enterprise Technology Company Builds World-Class Virtual Proposal Center
See how Shipley built and scaled a global virtual proposal center that helped generate $10B+ in wins at a 64% win rate in 2025.