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Global Aerospace Leader
DEFENSE AND AEROSPACE

Global Aerospace Leader Standardizes Pursuit Excellence Across a Complex Enterprise

Business Impact
Client Challenge
Shipley Solution
What Makes the Partnership Successful

Business Impact

Since 2010, Shipley has partnered with this global defense and aerospace leader to strengthen competition management across a complex, multi-division enterprise, integrating pursuit, capture, proposal, price-to-win, and content management disciplines:

Since 2010

continuous partnership

300+

personnel trained

Enterprise-wide

methodology deployed

BD-CMM

benchmarked pursuit maturity

The partnership delivers consistent capture and proposal excellence across global pursuits, with scalable expertise and support for classified and international opportunities.

Client Challenge

This global aerospace leader's business development organization spanned continents, divisions, and security levels, each with different rhythms and expectations. Maintaining pursuit discipline and bid quality at that scale required a partner who could bridge systems, geographies, and standards while providing expertise where and when it was needed.

Shipley Solution

Ensuring Expertise and Agility During Critical Pursuits

Through a flexible consulting model, the client accesses capture experts, proposal managers, volume leads, writers, price-to-win experts, and orals coaches with domestic and international expertise.
Result:
Reliable access to specialized expertise and surge capacity that maintains quality and compliance on tight deadlines, including classified and global programs.

Empowering Teams with Customized Training and Certification

A custom five-day course blends Shipley methodology with client-specific scenarios, helping participants connect principles to the pursuits they manage every day.
Result:
Faster adoption, measurable quality gains, and a unified approach across programs and regions.

Building Sustainable Internal Capability

Ongoing training, capture coaching, price-to-win analysis, and content management reinforce a shared competition management approach across the company’s BD enterprise.
Result:
Teams collaborate more efficiently, reuse high-quality content, and apply consistent practices across the business development lifecycle.

What Makes the Partnership Successful

Since 2010, across hundreds of pursuits, the client has engaged Shipley worldwide, extending consistent competition management practices, specialized expertise, and support across new markets and teams:

Deep institutional understanding

of the company's systems, culture, and competitive environment.

Consultants who integrate immediately

and deliver value with minimal onboarding.

A strategic partnership

balancing critical pursuit execution with long-term capability growth.

As the company’s business development organization evolves to address new market challenges, Shipley remains a trusted resource for critical pursuits and sustained capability development.

Ready to strengthen pursuit excellence across your enterprise?

Partner with Shipley to strengthen competition management, build internal capability, and apply proven practices consistently across complex pursuits and global markets.
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