Global Technology Firm Scales Proposal Support and Increases Win Rates
Business Impact
30%+ increase in win rate on Shipley-supported proposals
With Shipley providing scalable proposal support, the client’s sales team could focus more time on large, strategic opportunities while delivering stronger, more consistent proposals. Shipley’s support also reinforced the client’s brand and helped fuel successful expansion into new markets.
Client Challenge
A global software and technology services firm needed stronger proposal support to compete effectively for major sales opportunities, but demand was too unpredictable to justify adding full-time resources.
The client needed flexible, just-in-time access to proposal writing, graphics, and editing expertise to support its global sales organization and respond quickly to high-value opportunities.
Shipley Solution
Shipley provided a core team of proposal specialists, supplemented by virtual resources, to give the client flexible access to expertise for major sales pursuits.
The Shipley team provided support in three key areas:
- Proposal planning and coordination
- Proposal writing
- Proposal editing and reviews