Proposal Writing

AI adoption is not just a technology shift. It's a leadership challenge.

This session explores how to lead proposal teams through AI integration in a way that supports productivity, builds trust, and minimizes disruption. Amy McGeady and Monty Racker will share the real challenges organizations face—from resistance and unrealistic expectations to workflow redesign—and how leaders can guide their teams through the transition with clarity and confidence.

You’ll get practical guidance rooted in real-world experience, not hype. Whether your team is just starting out or struggling to get results, this session will help you lead the way forward.

What You’ll Learn

• Why AI adoption often stalls—and what leaders can do to fix it

• How to identify the cultural, operational, and training gaps that undermine success

• How to lead change in a way that aligns with your strategy and engages your team

• What strong AI leadership looks like in a proposal environment

‍

Hosted by Shipley Services Romania, join a panel of bid and proposal experts to discuss global best practices and techniques for writing compelling bids and proposals. You will learn about ways to improve your bid and proposal win themes and messages using customer focused methods.

Join Shipley Associates (Shipley) in Partnership with Deltek GovWin in a discussion on how to elevate your proposal writing based on techniques derived from empirical analysis of winning proposals and data- driven strategies for success.

With 54 years of experience consulting, writing, leading, evaluating, and analyzing hundreds of thousands of winning proposals, Shipley possesses unparalleled expertise in the field. Our insights are based on factual data, patterns, and rigorous analysis of what winning proposals have in common, and conversely, what leads to losses.

We've partnered with Kevin Plexico, SVP of Information Solutions for Deltek GovWin to bring you this data-driven webinar on what truly works—and what doesn't—in proposal writing. Kevin will share his insights based on his 30+ years in this industry, on what works in advanced proposal writing, and how these tactics can directly increase your Proposal Win Rate (PWIN).

Based on the empirical analysis of hundreds of thousands of proposals, including detailed evaluations of both winning and losing submissions, Shipley has identified key factors that drive proposal success. These data-driven insights inform the following actionable strategies you'll gain in this webinar:

• Refine proposal architecture: Learn how to structure your proposals for maximum clarity and impact, ensuring evaluators can easily navigate and understand your value proposition.
• Master persuasive narrative development: Discover techniques for crafting compelling narratives that not only articulate your capabilities but also resonate with evaluators' needs and priorities.
• Optimize response strategies: Gain practical tips for addressing common proposal challenges, including compliance, risk mitigation, and value articulation, maximizing your scoring potential.
• Benchmark against best practices: Explore real-world examples of successful proposal approaches, identifying key differentiators and adapting them to your own proposal development process.
• Leverage data-driven insights: Understand the quantitative factors that separate winning proposals from the rest, applying these insights to strengthen your own submissions.
• Quantify your value proposition: Learn how to effectively demonstrate the tangible benefits of your solution, showcasing a clear return on investment for the client.

‍

‍