Business Development

AI adoption is not just a technology shift. It's a leadership challenge.

This session explores how to lead proposal teams through AI integration in a way that supports productivity, builds trust, and minimizes disruption. Amy McGeady and Monty Racker will share the real challenges organizations face—from resistance and unrealistic expectations to workflow redesign—and how leaders can guide their teams through the transition with clarity and confidence.

You’ll get practical guidance rooted in real-world experience, not hype. Whether your team is just starting out or struggling to get results, this session will help you lead the way forward.

What You’ll Learn

• Why AI adoption often stalls—and what leaders can do to fix it

• How to identify the cultural, operational, and training gaps that undermine success

• How to lead change in a way that aligns with your strategy and engages your team

• What strong AI leadership looks like in a proposal environment

‍

Join Shipley Associates for an exclusive webinar on mastering long-range business development (BD) strategies in complex and competitive contracting landscapes.

Discover Our Proven Long-Range BD Approach:

Strategic Planning: Craft winning long-range and annual business plans.
Market Intelligence: Identify and analyze key clients, competitors, teammates, and opportunities.
Strategic Positioning: Establish your company as a trusted partner.
Opportunity Assessment: Prioritize the right opportunities for your business.
Pipeline Development: Build a pipeline of potential contracts based on high Pwin (probability of win).
Capture Planning: Develop targeted win strategies for each opportunity.

Regardless of our role, we are all selling! Join this webinar for insights on how to focus on the customer when positioning your solutions to potential customers. Learn to avoid common traps that capture managers, account teams, and sales professionals fall into when trying to generate revenue.

Too often we’re “too busy” moving onto the next pursuit that we don’t take time to evaluate why we won or lost our most recent opportunities. Finding value in conducting win/loss analyses is important and takes discipline. Learn some tips and best practices from industry leaders by joining us for this webinar.

Industry leaders in this webinar will discuss and show how business winning organizations improve performance, gain efficiencies, and attract the best talent. We will walk through an industry-proven framework for evaluating and measuring organizational effectiveness based on the fundamentals of a Capability Maturity Model® customized for business development (BD-CMM™).

Trust must be earned and maintained. Building trust with our internal teams is a critical building block to success in any industry. Trust breaks down barriers, accelerates performance, and leads to better employee morale and retention. Building trust internally and with our customers will lead to success.

Join a discussion about the different types of business winning reviews and ways to make them more effective – from pre-capture through lessons learned.

Join us as we discuss how to be flexible in your business winning approach while applying the necessary rigor and discipline to win the RIGHT business.