Probability of Winning
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Mastering Pricing to Win
Join Shipley and Federal Publications Seminars (FPS) for an exclusive webinar on Pricing to Win, our strategic approach to building competitive, compelling pricing that aligns with customer value. Discover how to leverage competitive intelligence, assess rival positions, and understand the price/capability trade-offs that drive winning bids.
Our panelist will be Scott Holden, CPA. Scott has 20 years as a licensed CPA, 25 years as a Certified Management Accountant (CMA), and 30 years of experience in GovCon pricing, cost estimating, and accounting. This includes 21 years at Northrop Grumman, where he retired as a senior executive, pricing highly complex and competitive bids. Scott holds a BA and Master of Accountancy from Utah State and Weber State Universities. He is the founder of Competitive Geometries, LLC, a pricing consultancy firm.
This webinar will be co-facilitated by Shipley’s SVP of Professional Services, Nia Mahallati, and Federal Publications Seminars (FPS). FPS is a firm with 65 years of experience in GovCon pricing training. Shipley will also be providing a Price to Win course at FPS’ GovCon and FAR Conference in Hilton Head on July 28–29 (click here to register)
This webinar is a must-attend for anyone looking to learn about GovCon pricing techniques. Key takeaways include:
• Gaining insights from experts in government contract procurement and pricing
• Understanding how to position your pricing strategy to win
• Strengthening the pricing component of your next strategic pursuit
Webinar Details:
🗓 Date: July 2nd, 2025
⏰ Time: 1:00 PM ET
Don’t miss this opportunity to lead the way forward.

Influencing Your Probability of Winning (Pwin)
Join the webinar as our panel discusses key aspects of a Pwin assessment, including key opportunity decision gates. The panel will also explore ways to positively impact your Pwin on any pursuit. Register and submit your questions in advance of the webinar.