Growth Advisory
Managed Services
Proposal operations handled end to end. Not staffing. A delivery model.
Growth Diagnostic & Performance Benchmarking
Objective, scored assessment benchmarked against top-performing organizations.
BD Process Design & Refinement
Standardize how you compete. Win the same way every time.
Global BD Expansion
Scale BD capability across markets, time zones, and procurement environments.
Consulting
Proposal Development
Proposal Managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Graphics & Desktop Publishers
Produces visually appealing, compliant proposals
Orals Coaches
Prepares teams to deliver engaging, successful presentations with confidence
Proposal Assessment
Evaluates the strengths and weaknesses of proposals using Shipley best practices
Proposal Reviewers
Analyzes bids for completeness, compliance, and value to recommend the best solution for a proposal
Capture Management
Capture Advisors
Provides strategic guidance and expertise in securing opportunities and winning business
Price to Win / Competitive Assessment
Analyzes the competitive landscape and develop a winning pricing strategy
Capture Plan Assessment
Evaluates the strengths and weaknesses of capture plans using Shipley best practices
Training
Capture Training
Capturing Federal Business
Capturing New Business
Capturing New Business - OnDemand
Pricing to Win
Qualifying to Win
Multi-Topic Workshops
Business Development Boot Camp
Writing and Managing Federal Proposals
Pricing to Win/Winning in the Cost Volume
Proposal Training
Managing Federal Proposals
Managing Strategic Proposal - OnDemand
Managing Strategic Proposals
Other Transactional Authority (OTA)
POWeRful Proposal Writing
POWeRful Proposal Writing - OnDemand
Winning Color Team Reviews
Winning Executive Summaries
Winning in the Cost Volume
Winning with Past Performance
Writing Federal Proposals
Writing Federal Proposals / Other Transactional Authority
AI
Shipley AI 2026
Limited Time
$7,000+ Off Certification Package
OnDemand Training
POWeRful Proposal Writing - OnDemand
Managing Strategic Proposal - OnDemand
Capturing New Business - OnDemand
An Overview of Color Team Reviews
Discriminators and Theme Statements
Executive Summary Development
Foundations for Proposal Development (APMP®)
Outlining
Pink Team Reviews
Proposal Graphics and Action Captions
Proposal Kickoff Meetings
Proposal Writing - POWeR
Storyboarding and Mockups
Task Order Responses
Training Hub
Public Training
Training Catalog
Corporate Training
Shipley Certification
OnDemand Training
Guides
Referral Program
AI
My Training Account
BD Transformation
Managed Services
Proposal operations handled end to end. Not staffing. A delivery model.
Win Rate Diagnostic & Performance Benchmarking
Objective, scored assessment benchmarked against top-performing organizations.
BD Process Design & Refinement
Standardize how you compete. Win the same way every time.
Global BD Expansion
Scale BD capability across markets, time zones, and procurement environments.
Consulting
Proposal Development
Proposal managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Graphics & Desktop Publishers
Produces visually appealing, compliant proposals
Orals Coaches
Prepares teams to deliver engaging, successful presentations with confidence
Proposal Assessment
Evaluates the strengths and weaknesses of proposals using Shipley best practices
Proposal Reviewers
Analyzes bids for completeness, compliance, and value to recommend the best solution for a proposal
Capture Management
Capture Advisors
Provides strategic guidance and expertise in securing opportunities and winning business
Price to Win / Competitive Assessment
Analyzes the competitive landscape and develop a winning pricing strategy
Capture Plan Assessment
Evaluates the strengths and weaknesses of capture plans using Shipley best practices
Proposal Development
Proposal Managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Training
Capture Training
Capturing Federal Business
Capturing New Business
Capturing New Business - OnDemand
Pricing to Win
Qualifying to Win
Multi-Topic Workshops
Business Development Boot Camp
Writing and Managing Federal Proposals
Pricing to Win/Winning in the Cost Volume
AI
Shipley AI 2026
Limited Time
$7,000+ Off Certification Package
Proposal Training
Managing Federal Proposals
Managing Strategic Proposal - OnDemand
Managing Strategic Proposals
Other Transactional Authority (OTA)
POWeRful Proposal Writing
POWeRful Proposal Writing - OnDemand
Winning Color Team Reviews
Winning Executive Summaries
Winning in the Cost Volume
Winning with Past Performance
Writing Federal Proposals
Writing Federal Proposals / Other Transactional Authority
Micro Courses
POWeRful Proposal Writing - OnDemand
Managing Strategic Proposal - OnDemand
Capturing New Business - OnDemand
An Overview of Color Team Reviews
Discriminators and Theme Statements
Executive Summary Development
Foundations for Proposal Development (APMP®)
Outlining
Pink Team Reviews
Proposal Graphics and Action Captions
Proposal Kickoff Meetings
Proposal Writing - POWeR
Storyboarding and Mockups
Task Order Responses
Training Hub
Training Calendar
Training Catalog
Corporate Training
Shipley Certification
OnDemand Training
Guides
Referral Program
AI
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Glossary
Shipley Proposal Process Terms
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All
Acquisition Planning
AI Fundamentals & AI for Proposals
Capture & Business Development
Contract Administration
Contract Types & Pricing
Contract Vehicles
Federal Agencies
Federal Procurement & Regulations
Personnel & Roles
Professional Associations
Proposal Management
Security & Compliance
Shipley Proposal Process
Small Business Programs
Solicitations
Direct Award
Non-competitive contract award. 8(a) companies may receive direct awards up to $8M.
Contract Administration
Direct Cost
A cost specifically identified with a particular contract (e.g., labor, materials on that contract).
Contract Types & Pricing
DISA ENCORE III
Defense Information Systems Agency's IDIQ for IT services including engineering, integration, and sustainment. Supports DoD's global communications infrastructure.
Contract Vehicles
Discriminator
A feature of your proposal that sets your team apart from competitors AND is desired by the customer.
Shipley Proposal Process
Draft Request for Proposal
A preliminary RFP version released for industry review and comment before the final solicitation.
Solicitations
Earned Value Management
Methodology integrating scope, schedule, and cost data to measure project performance.
Contract Types & Pricing
Elevator Speech
Concise 30-60 second persuasive summary of your offering for capture, BD, and oral presentations.
Shipley Proposal Process
Environmental Protection Agency
The federal agency enforcing environmental laws, contracting for environmental remediation, water infrastructure, and scientific research services.
Federal Agencies
Executive Sponsor
A senior leader who champions a pursuit internally and with the customer, holds bid/no-bid and resourcing authority, and participates in gate and color-team reviews without running day-to-day capture or proposal work.
Personnel & Roles
Executive Summary
Customer-focused summary of the essential proposal contents — not an introduction.
Shipley Proposal Process
Features and Benefits
Features are what you offer; benefits are the customer advantages. Benefits are always about the customer.
Proposal Management
Federal Acquisition Regulation
Principal set of rules governing how executive branch agencies acquire goods and services.
Federal Procurement & Regulations
Federal Emergency Management Agency
The DHS agency that coordinates federal disaster response, contracting heavily for logistics, temporary housing, and program management support after declared disasters.
Federal Agencies
Federal Information Security Management Act
A federal law requiring agencies to develop and operate risk-based information security programs for their systems, including systems run by contractors on the agency's behalf.
Security & Compliance
Federal Procurement Data System
Central database for government contracting transactions.
Federal Procurement & Regulations
Federal Risk and Authorization Management Program
A government-wide program that standardizes the security assessment and continuous monitoring of cloud services sold to federal agencies, so a provider can be assessed once and reused across agencies.
Security & Compliance
Final Proposal Revision
The last opportunity for offerors to revise their proposals after discussions, prior to source selection.
Solicitations
Fine-Tuning
Further training a general AI model on a narrower, specific dataset so it performs better on a particular task, such as a company's own proposal voice and formatting.
AI Fundamentals & AI for Proposals
Firm-Fixed-Price
Contract providing a fixed price regardless of actual contractor costs. Greater risk on the contractor.
Contract Types & Pricing
Fixed-Price-Incentive-Fee
Contract with target cost, target profit, ceiling price, and profit-adjustment formula.
Contract Types & Pricing
Flip Roles
When an ineligible prime finds an eligible partner to sub, then reverses roles on the recompete.
Contract Administration
Flow-Down Clauses
Contract clauses the prime must pass through to subcontractor agreements.
Contract Administration
Focus Box / Callout Box
A design feature in proposal documents where key text is highlighted in a bordered box.
Proposal Management
Forward Pricing Rate Agreement
Negotiated agreement establishing billing rates for future contract pricing.
Contract Types & Pricing
Foundation Model
A large, general-purpose AI model trained on broad data and adapted for many different downstream tasks rather than built for one narrow job.
AI Fundamentals & AI for Proposals
Four-Box
A proposal-writing structure that organizes a section into four parts: an opening summary, an introduction, the body, and a closing summary.
Shipley Proposal Process
Freedom of Information Act
Provides public access to federal agency records upon request.
Federal Procurement & Regulations
Full and Open Competition
Acquisition where all size companies are eligible to bid.
Federal Procurement & Regulations
Full-Time Equivalent
Measurement unit representing one employee working full-time for one year.
Contract Types & Pricing
Gap Analysis
Tool to determine an offeror's capability and experience gaps, and whether the combined team covers all contract areas.
Capture & Business Development
Gate Review
Structured decision point to assess bid status and determine if a pursuit should continue or be terminated.
Shipley Proposal Process
GCC High
A segregated Microsoft 365 cloud environment, administered only by screened U.S. persons, built to satisfy DFARS, ITAR/EAR, and CMMC Level 2/3 requirements.
Security & Compliance
General and Administrative
Indirect expenses for overall business management, allocated across all contracts.
Contract Types & Pricing
General Services Administration
Federal agency providing centralized procurement and services.
Federal Agencies
Generative AI
AI that creates new content (text, images, or other material) rather than only retrieving or scoring existing information.
AI Fundamentals & AI for Proposals
Generative Pre-trained Transformer
A family of large language models trained to predict the next word in a sequence, then adapted for specific tasks such as drafting or summarizing.
AI Fundamentals & AI for Proposals
Ghost the Competition
Proposal technique where you highlight a competitor's weakness to emphasize your strength, without naming the competitor.
Shipley Proposal Process
Gold Team
Senior leadership review and authorization to submit. Conducted after Red Team edits.
Shipley Proposal Process
GovCloud
Isolated cloud regions built to meet elevated federal security requirements, restricting access to vetted U.S. persons and hosting data within the U.S.
Security & Compliance
Government Accountability Office
Independent agency that audits federal programs and adjudicates bid protests.
Federal Procurement & Regulations
Government-Furnished Equipment
Equipment owned by the government and provided to the contractor.
Contract Administration
Government-Wide Acquisition Contract
Task-order or delivery-order contract for IT available to all federal agencies.
Contract Vehicles
Graphics Specialist
The role responsible for developing, modifying, and coordinating proposal graphics for visual consistency and clarity, including setting graphic software standards across the team.
Personnel & Roles
Green Team
In-house cost review of pricing against technical, management, and other non-price sections.
Shipley Proposal Process
GSA Alliant 2
GSA's government-wide IT services GWAC for complex, integrated IT solutions. Multiple award IDIQ with a $50B ceiling. Available to all federal agencies.
Contract Vehicles
GSA Multiple Award Schedule
GSA's commercial catalog of products and services available to all federal agencies at pre-negotiated prices. Formerly multiple schedules (IT-70, etc.), now consolidated into one.
Contract Vehicles
GSA OASIS+
GSA's next-generation government-wide professional services IDIQ. Phase II launched Jan. 2026 with continuously open on-ramps across 13 domains and 6 pools (unrestricted + 5 SB tracks). ~4,100 awards to date. Designated Best-in-Class (BIC).
Contract Vehicles
GSA Schedule / Federal Supply Schedule
Long-term contract providing access to products and services at pre-negotiated prices.
Contract Administration
Hallucination
When an AI model generates information that is false, fabricated, or not actually supported by its input, while presenting it with the same confidence as accurate content.
AI Fundamentals & AI for Proposals
Historically Underutilized Business Zone
SBA program for businesses in designated underutilized areas.
Small Business Programs
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