Growth Advisory
Managed Services
Proposal operations handled end to end. Not staffing. A delivery model.
Growth Diagnostic & Performance Benchmarking
Objective, scored assessment benchmarked against top-performing organizations.
BD Process Design & Refinement
Standardize how you compete. Win the same way every time.
Global BD Expansion
Scale BD capability across markets, time zones, and procurement environments.
Consulting
Proposal Development
Proposal Managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Graphics & Desktop Publishers
Produces visually appealing, compliant proposals
Orals Coaches
Prepares teams to deliver engaging, successful presentations with confidence
Proposal Assessment
Evaluates the strengths and weaknesses of proposals using Shipley best practices
Proposal Reviewers
Analyzes bids for completeness, compliance, and value to recommend the best solution for a proposal
Capture Management
Capture Advisors
Provides strategic guidance and expertise in securing opportunities and winning business
Price to Win / Competitive Assessment
Analyzes the competitive landscape and develop a winning pricing strategy
Capture Plan Assessment
Evaluates the strengths and weaknesses of capture plans using Shipley best practices
Training
Capture Training
Capturing Federal Business
Capturing New Business
Capturing New Business - OnDemand
Pricing to Win
Qualifying to Win
Multi-Topic Workshops
Business Development Boot Camp
Writing and Managing Federal Proposals
Pricing to Win/Winning in the Cost Volume
Proposal Training
Managing Federal Proposals
Managing Strategic Proposal - OnDemand
Managing Strategic Proposals
Other Transactional Authority (OTA)
POWeRful Proposal Writing
POWeRful Proposal Writing - OnDemand
Winning Color Team Reviews
Winning Executive Summaries
Winning in the Cost Volume
Winning with Past Performance
Writing Federal Proposals
Writing Federal Proposals / Other Transactional Authority
AI
Shipley AI 2026
Limited Time
$7,000+ Off Certification Package
OnDemand Training
POWeRful Proposal Writing - OnDemand
Managing Strategic Proposal - OnDemand
Capturing New Business - OnDemand
An Overview of Color Team Reviews
Discriminators and Theme Statements
Executive Summary Development
Foundations for Proposal Development (APMP®)
Outlining
Pink Team Reviews
Proposal Graphics and Action Captions
Proposal Kickoff Meetings
Proposal Writing - POWeR
Storyboarding and Mockups
Task Order Responses
Training Hub
Public Training
Training Catalog
Corporate Training
Shipley Certification
OnDemand Training
Guides
Referral Program
AI
My Training Account
BD Transformation
Managed Services
Proposal operations handled end to end. Not staffing. A delivery model.
Win Rate Diagnostic & Performance Benchmarking
Objective, scored assessment benchmarked against top-performing organizations.
BD Process Design & Refinement
Standardize how you compete. Win the same way every time.
Global BD Expansion
Scale BD capability across markets, time zones, and procurement environments.
Consulting
Proposal Development
Proposal managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Graphics & Desktop Publishers
Produces visually appealing, compliant proposals
Orals Coaches
Prepares teams to deliver engaging, successful presentations with confidence
Proposal Assessment
Evaluates the strengths and weaknesses of proposals using Shipley best practices
Proposal Reviewers
Analyzes bids for completeness, compliance, and value to recommend the best solution for a proposal
Capture Management
Capture Advisors
Provides strategic guidance and expertise in securing opportunities and winning business
Price to Win / Competitive Assessment
Analyzes the competitive landscape and develop a winning pricing strategy
Capture Plan Assessment
Evaluates the strengths and weaknesses of capture plans using Shipley best practices
Proposal Development
Proposal Managers
Leads the team in producing responsive, compliant proposals.
Proposal Writers
Writes compelling content that conveys strengths and meets all requirements
Volume Leads
Leads the development of cost, management, past performance, technical volumes
Content Managers
Maintains and expands your database of high-quality reusable proposal content
Training
Capture Training
Capturing Federal Business
Capturing New Business
Capturing New Business - OnDemand
Pricing to Win
Qualifying to Win
Multi-Topic Workshops
Business Development Boot Camp
Writing and Managing Federal Proposals
Pricing to Win/Winning in the Cost Volume
AI
Shipley AI 2026
Limited Time
$7,000+ Off Certification Package
Proposal Training
Managing Federal Proposals
Managing Strategic Proposal - OnDemand
Managing Strategic Proposals
Other Transactional Authority (OTA)
POWeRful Proposal Writing
POWeRful Proposal Writing - OnDemand
Winning Color Team Reviews
Winning Executive Summaries
Winning in the Cost Volume
Winning with Past Performance
Writing Federal Proposals
Writing Federal Proposals / Other Transactional Authority
Micro Courses
POWeRful Proposal Writing - OnDemand
Managing Strategic Proposal - OnDemand
Capturing New Business - OnDemand
An Overview of Color Team Reviews
Discriminators and Theme Statements
Executive Summary Development
Foundations for Proposal Development (APMP®)
Outlining
Pink Team Reviews
Proposal Graphics and Action Captions
Proposal Kickoff Meetings
Proposal Writing - POWeR
Storyboarding and Mockups
Task Order Responses
Training Hub
Training Calendar
Training Catalog
Corporate Training
Shipley Certification
OnDemand Training
Guides
Referral Program
AI
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Glossary
Shipley Proposal Process Terms
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All
Acquisition Planning
AI Fundamentals & AI for Proposals
Capture & Business Development
Contract Administration
Contract Types & Pricing
Contract Vehicles
Federal Agencies
Federal Procurement & Regulations
Personnel & Roles
Professional Associations
Proposal Management
Security & Compliance
Shipley Proposal Process
Small Business Programs
Solicitations
Competitive Assessment
Systematic evaluation of competitors' likely strategies, solutions, pricing, and teaming arrangements.
Capture & Business Development
Competitive Range Determination
Contracting officer's decision identifying which proposals continue in the competitive process.
Solicitations
Compliance Checklist
A tool that captures every requirement in a solicitation that the proposal must address, used to verify nothing has been missed before submission.
Shipley Proposal Process
Compliance Matrix
A mapping of all RFP requirements to the proposal outline, ensuring every requirement is addressed.
Shipley Proposal Process
Compliance vs. Responsiveness
Compliance = meeting stated requirements. Responsiveness = going beyond to address the spirit and intent.
Shipley Proposal Process
Content Management
A system that organizes proposal content for easy retrieval and reuse.
Proposal Management
Context Window
The amount of text an AI model can take in and consider at one time when generating a response.
AI Fundamentals & AI for Proposals
Continuation
A prompting technique in which the user gives further instructions after an AI response to advance the conversation toward the specific output they actually need.
AI Fundamentals & AI for Proposals
Contract
A legally binding agreement to provide goods or services under stated terms.
Contract Administration
Contract Administrator
The role that reviews solicitation requirements and proposal commitments during preparation, assists with contract negotiations, and later confirms delivered work conforms to what was contracted.
Personnel & Roles
Contract Data Requirements List
Specifies all data deliverables required under a contract.
Contract Administration
Contracting Officer
Government official with legal authority to enter into, administer, and terminate contracts.
Personnel & Roles
Contracting Officer's Representative
Individual designated by the CO to monitor contractor performance.
Personnel & Roles
Contracting Officer's Technical Representative
A legacy term, now generally replaced by Contracting Officer's Representative, for the government employee designated to monitor a contractor's technical performance without authority to change price, scope, or terms.
Personnel & Roles
Contract Line Item Number
Unique identifier for each separately priced item or service in a contract.
Contract Types & Pricing
Contract Modification
Written change to contract terms after award.
Contract Administration
Contractor Performance Assessment Reporting System
Government system for documenting contractor performance evaluations.
Federal Procurement & Regulations
Contractor Team Arrangement
Formal agreement between contractors to work together on a government opportunity.
Contract Administration
Contracts Manager
The role responsible for a pursuit's contractual risk: reviewing solicitation terms and clauses, negotiating teaming and subcontract agreements, and managing contract administration after award.
Personnel & Roles
Contract Start Date
Date the contractor begins full responsibility, usually after a transition period.
Contract Administration
Controlled Unclassified Information
Government information requiring safeguarding below the classified threshold.
Security & Compliance
Cost Accounting Standards
Rules governing how contractors accumulate and report costs on government contracts.
Contract Types & Pricing
Cost-Plus-Award-Fee
Cost-reimbursement contract with a base fee and an award fee earned based on performance.
Contract Types & Pricing
Cost-Plus-Fixed-Fee
Cost-reimbursement contract: allowable costs reimbursed plus an agreed-upon fixed fee.
Contract Types & Pricing
Cost-Plus-Incentive-Fee
Cost-reimbursement contract where fee adjusts based on actual costs vs. target costs.
Contract Types & Pricing
Cost Volume Manager
The role responsible for ensuring a proposal's cost volume complies with the solicitation and conforms to the organization's proposal process, outline, and compliance matrix.
Personnel & Roles
Cure Notice
Notice informing a vendor of default and specifying required corrective actions.
Contract Administration
Customer Concerns / Hot Buttons
Issues, problems, or pain points the government customer is experiencing. Capture teams identify these to shape solutions.
Shipley Proposal Process
Customer Focus
A writing and communication approach that is directly organized around the customer's stated needs, issues, and the benefits they will receive, rather than a company's own internal capabilities.
Shipley Proposal Process
Customer-Focused Proposal
A proposal addressing the customer's stated problem and showing how your solution meets their specific goals.
Shipley Proposal Process
Cybersecurity Maturity Model Certification
DoD framework certifying contractor cybersecurity practices.
Security & Compliance
Data Call
Structured tool for collecting information from teammates, usually a form returned to the proposal manager.
Proposal Management
Debarment
Action excluding a contractor from government contracting for a specified period.
Federal Procurement & Regulations
Debrief
Post-award meeting with the customer to obtain evaluation feedback. Critical for lessons learned.
Shipley Proposal Process
Deep Learning
A type of machine learning that uses layered neural networks to recognize complex patterns in data, underlying most modern language and image models.
AI Fundamentals & AI for Proposals
Defense Acquisition Board
DoD's senior forum for reviewing major defense acquisition programs.
Acquisition Planning
Defense Contract Audit Agency
DoD agency auditing defense contractors' costs and compliance.
Federal Agencies
Defense Contract Management Agency
DoD agency administering defense contracts on behalf of contracting officers.
Federal Agencies
Defense Federal Acquisition Regulation Supplement
DoD supplement to the FAR with additional defense-specific acquisition regulations.
Federal Procurement & Regulations
Deliverable
A report, product, or service to be provided per contract requirements.
Contract Administration
Delivery Order
Order placed against an existing contract for supplies or products.
Contract Administration
Department of Commerce
The cabinet department focused on U.S. economic growth, encompassing agencies such as the Census Bureau and NIST, contracting for statistical, data, and standards research services.
Federal Agencies
Department of Defense
The cabinet department responsible for national defense and the single largest buyer in federal contracting, spanning weapons systems, IT, services, and research.
Federal Agencies
Department of Energy
The cabinet department managing the U.S. nuclear weapons stockpile, energy research, and the national laboratory system, contracting heavily for lab management and large-scale science and engineering work.
Federal Agencies
Department of Health and Human Services
The cabinet department responsible for protecting public health, including Medicare, Medicaid, the CDC, FDA, and NIH, and a large federal purchaser of health IT and research support.
Federal Agencies
Department of Homeland Security
The cabinet department coordinating protection of the U.S. against terrorism and other threats, encompassing components such as CBP, TSA, FEMA, and CISA.
Federal Agencies
Department of Justice
The cabinet department enforcing federal law, contracting for law enforcement technology, forensic services, and litigation support.
Federal Agencies
Department of State
The federal agency managing U.S. diplomacy and foreign relations, and a major buyer of embassy security, construction, and language services.
Federal Agencies
Department of Veterans Affairs
The cabinet department providing healthcare, disability benefits, and burial services to veterans, and a major buyer of healthcare IT and medical services.
Federal Agencies
Desktop Publisher
The role responsible for formatting text, data, charts, and images within a consistent style sheet to produce a cohesive, easy-to-evaluate proposal document.
Personnel & Roles
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