Where Your Proposal Process is Going Wrong and What You Can Do About It

Most federal growth teams know something isn’t working in their RFP response process, but they’re not always sure what the real bottleneck is or how to fix it. In this session, experts from Shipley Associates and pWin.ai walk through how to get an objective, benchmark-driven picture of where your capture and proposal operation stands, drawing on industry data from over 400 Shipley assessments. We’ll cover what it takes to build a scalable, high-performing capture and response function, what has to be in place before AI can pay off, and how purpose-built proposal technology accelerates the work — without sacrificing the differentiated value story that wins contracts.

What you will learn:

• Why an objective, benchmark-driven win/loss diagnosis is essential, and how to close the BD, capture, and proposal gaps that most often hold win rates back.
• What needs to be in place before you introduce AI, and why skipping that groundwork leads to faster bad proposals, not better ones.
• How purpose-built proposal technology works in practice across the full capture-to-submission arc, and where human judgment still has to lead.