Getting to Blue: Win

This one-day workshop teaches participants how to deliberately design and execute proposals that score Blue (Outstanding/Far Exceeds) with evaluators. Rather than hoping strengths emerge during proposal writing, Getting to Blue shows teams how to engineer strengths early, based on validated customer knowledge, competitive insight, and disciplined and process-driven execution.

Participants learn to develop a focused Getting to Blue win strategy that deliberately positions their solution for evaluator preference. They then translate that strategy into compelling proposal strengths by demonstrating clear, proven advantages in contract performance as proof points.

Get Course Catalog

Workshop Description:

This fast-paced, interactive workshop builds practical skills through interactive lecture, facilitated discussion, and team-based exercises using realistic acquisition scenarios. Participants focus on what evaluators actually score and how to ensure proposals are perceived as exceptional rather than merely compliant. This corporate elective course can be effectively delivered in-person, hybrid, or virtual, each offering unique advantages and considerations for participant engagement and learning outcomes.

Participants learn how to:

Understand what Blue means from the evaluator’s perspective
Design a Getting to Blue win strategy early in capture
Identify and validate customer hot buttons
Develop strengths that clearly exceed requirements
Create proof and evidence evaluators can credit
Translate strategy into proposal structure, storyboards, and visuals
Lead teams to consistently execute toward Blue outcomes

Who Should Attend

Senior Executives
Business Development Leaders
Capture Managers
Proposal Managers
Program Managers
Solution Architects
Volume Leads and Key Proposal Contributor

Certification

Receive 1 elective unit toward Shipley certification

Workshop Length

Workshop Materials

Workshop Manual
Getting to Blue Strategy Tools and Templates
Strength and Proof Devleopment Worksheets

Why Shipley?

Training Solutions Tailored to Your Needs

We offer comprehensive training programs on any topics in business development, capture management, proposal management and/or proposal writing. Our solutions are customized to align perfectly with your organization's specific business model, processes, and goals. To ensure optimal results, we conduct complimentary needs assessments for all our corporate clients before designing your training program.

Flexible Delivery Options for Your Convenience

Choose the delivery method that suits your team best. We offer in-person training at your preferred location, engaging live-online sessions, or a hybrid approach combining both for ultimate flexibility.

Training Duration Adapts to Your Schedule

Whether you need a focused, short workshop or an in-depth, multi-day program, we can tailor the duration of our training to fit your schedule and desired learning outcomes.

Specialized Expertise for Diverse Clients

With over five decades of experience, we are experts in serving a wide range of organizations, from small businesses and mid-sized firms to large corporations, NGOs, and those working with the private sector. Our proven approach ensures that each training program addresses the unique challenges and objectives of your specific industry.

Rapid Response and Just-in-Time Training for Time-Sensitive Needs

We understand that opportunities can arise quickly. That's why we offer rapid response training services that can be tailored to your specific needs and delivered within less than a month's notice.

Comprehensive Suite of Training Services

Beyond our core training programs, we offer a variety of additional services to enhance your organization's capabilities, including Needs Assessments, Train-the-Trainer (ToT) programs, Organizational Certifications, Curriculum Design/Development, and Internal Employee Career Advancement Training support.

Global Training Solutions

With a large number of Shipley offices worldwide, we deliver training in any language, time zone, or location, with simultaneous interpretation available for seamless communication.

More trainings

Capture Training

Multi-Topic Workshops

Proposal Training