Developing Winning Proposals

Better customer responsiveness, lower proposal costs.

Workshop Details

Course Description

Better customer responsiveness, lower proposal costs.

Shipley’s Writing Winning Proposals workshop is proven to teach proposal team members a repeatable, systematic approach to proposal preparation.

98.9% of participants would recommend Shipley’s WWP course to their colleagues.

The Writing Winning Proposals (WWP) workshop is a one or two-day workshop that addresses all elements of the proposal process. 

Organisations that have received Shipley training have stated that, after training, their proposal teams can: 

  • Develop succinct, customer focused proposals that show understanding of the customer’s vision and issues 
  • Consistently formulate and articulate powerful sales messages using proven emphasis devices 
  • Offer clear, discriminating, value propositions, over and above basic price information 
  • Deliver proposals in a format that evaluators find easier to evaluate positively 
  • Manage the proposal development and review process to ensure delivery of the right content, first time

Who should attend?

  • Senior Managers 
  • Account/Capture Managers 
  • Proposal Managers 

  • Proposal Contributors 
  • Commercial/Legal staff 

  • Estimators 
  • Marketing staff 

Topics covered

  • Customer Hot Buttons 
  • Bidder Comparison Matrix 
  • Proposal Strategy Statements 
  • Value Propositions 
  • Theme Statements 
  • Opportunity Qualification 
  • Proposal Scheduling 
  • Content Planning 
  • Graphics and Captions 
  • Proposal Reviews