Mother Graphic

A short informative caption for a proposal graphic that highlights a feature or benefit beyond simple description.

Document explaining the rationale, assumptions, and methodology behind a cost estimate.

Generic reusable information about the company that serves as a starting point for proposal-specific content.

A system that organizes proposal content for easy retrieval and reuse.

Structured tool for collecting information from teammates, usually a form returned to the proposal manager.

Features are what you offer; benefits are the customer advantages. Benefits are always about the customer.

A design feature in proposal documents where key text is highlighted in a bordered box.

An offeror's track record on current or past contracts — a key evaluation criterion.

A reference detailing contract specifics and relevance to the current bid.

Formatting and producing final proposal volumes: covers, TOC, cross-references, printing, and assembly.

All people supporting a proposal — PM, writers, artists, editors, reviewers, capture manager, plus contracts, pricing, and management.