
The Fastest Path to Shipley Certification
$12,000+ Value for $4,995
For the first time and for a VERY LIMITED TIME ONLY, get every Shipley training course, the complete toolkit, and a clear path to certification. One package, one low payment.

Shipley Certification requires the fulfillment of both Core and Elective courses. Your options are broken down here so you can choose your own path. 6 core units and 4 elective units are required to obtain Shipley Certification.
Courses taken since 2007 can apply toward certification.
Courses taken since 2007 can apply toward certification.
Core Courses
6 core units are required to obtain Shipley Certification along with 4 elective units.
Capture Planning
- Capturing Federal Business2 units
- Capturing New Business2 units
- Capturing New Business - OnDemand2 units
Proposal Management
- Managing Federal Proposals2 units
- Managing Strategic Proposals2 units
- Managing Strategic Proposals - OnDemand2 units
Proposal Writing
- Writing Federal Proposals2 units
- POWeRful Proposal Writing2 units
- POWeRful Proposal Writing - OnDemand2 units
Multi-Topic Workshops
Elective Courses
Completion of four professional units from a variety of Shipley training is required beyond the core courses.
- Shipley AI 20261 unit
- Pricing to Win2 units
- Qualifying to Win1 unit
- Winning with Past Performance1 unit
- Winning Color Team Reviews1 unit
- Winning in the Cost Volume1 unit
- Winning through Oral Proposals1 unit
- An Overview of Color Team Reviews1/3 units
- Discriminators and Theme Statements1/3 units
- Pink Team Reviews1/3 units
- Proposal Kickoff Meetings1/3 units
- Storyboarding and Mockups1/3 units
- Winning Executive Summaries1 unit
- Executive Summary Development1/3 units
- Foundations for Proposal Development 2.0 (APMP)1 unit
- Other Transaction Authorities (OTAs)1 unit
- Commercial Solutions Openings (CSOs)1 unit
- Outlining1/3 units
- Proposal Writing1/3 units
Multi-Topic Workshops
Apply for Certification
If you have fulfilled all Shipley Certification requirements, click below to contact us about receiving your certificate and badge.

Digital Badges
Upon completion and verification of certification requirements, learners are awarded a certificate and a digital achievement badge at no cost. Digital badges don’t expire, are verifiable, and are sharable on your LinkedIn and other professional sites, including your email signature and CV/resume. If you claim your badge, you can display it on your LinkedIn profile under Licenses & Certifications.
Shipley Certification FAQs
What is Shipley Certification?
This certification program is based on Shipley’s knowledge of best practices of business development in the industry. Shipley certification is a credential you can use to bolster your resume and excel in your career. Just take Shipley courses and obtain the required number of units to receive your certification.
How do I become Shipley Certified?
Complete 6 core units and 4 elective units of Shipley training. Courses taken since 2007 count toward certification. When your units are complete, submit the Apply for Certification form or email Shipley (training@shipleywins.com) and we will verify your courses and send your certificate and digital badge.
Can I obtain certification online?
Yes. Every core requirement is available online, through live-online workshops or OnDemand courses such as Business Development Boot Camp OnDemand (6 core units). Combine them with OnDemand electives to earn your full Shipley Certification online.
Do I need to apply for certification?
Yes. Once you've completed your 6 core and 4 elective units, fill out the Apply for Certification form above. We'll verify your courses and send your certificate and digital badge.
What is the cost for the full certification?
It depends on the path you choose. The fastest route is the Shipley Unlimited Training and Certification Package: Business Development Boot Camp plus unlimited electives for one year, a $12,000+ value for $4,995. If you have already taken Boot Camp or an equivalent, the alumni package is $2,995. You can also purchase courses individually as your schedule allows.
Can I purchase certification up front and choose my courses later?
Yes. The Shipley Unlimited Training and Certification Package covers Boot Camp and unlimited electives for one year, so you can pay once and choose your electives as you go. You can also purchase individual courses on your own schedule and keep track of your certificates.
Do you offer discounts for those who want to become Shipley certified?
Yes. The Shipley Unlimited Training and Certification Package saves 60% compared with buying the same courses individually. For individual public workshops, enter EARLYBIRD at checkout to save $100 when you register at least 30 days before the start date.
How does Shipley certification differ from APMP certification?
APMP certification, from the Association of Proposal Management Professionals, is an exam-based credential with progressive levels (Foundation, Practitioner, and Professional) that requires APMP membership and continuing education to maintain. Shipley Certification is earned by completing Shipley training courses (6 core units and 4 elective units) in capture, proposal management, and proposal writing, and its digital badge does not expire. The two complement each other, and many proposal professionals hold both. Shipley co-founded APMP in 1989 and is an APMP Approved Training Organization.
Do employers look for Shipley certification?

- More and more employers are requesting Shipley training or certification from applicants.
- Indeed job posting: “Training in Shipley process is desirable.”
- LinkedIn job posting: “Business development and proposal development/proposal development process training (Shipley Associates Certification or equivalent)”
- CareerBuilder job posting: “Completion of proposal training, such as Shipley”
