Foundations for Proposal Development 2.0 (APMP)

Whether you are looking to improve your proposal development skills or seeking Foundation Level Certification with the Association of Proposal Management Professionals (APMP), this on demand course teaches business development best practices by:

  • Teaching you key principles and skills necessary for effective proposal development
  • Refreshing your knowledge of proposal development best practices
  • Referencing critical information from the APMP Body of Knowledge
  • Preparing you for the APMP Foundation Level exam
  • Helping you identify gaps in your skills and competencies

This on-demand course is based on the most current APMP competencies (effective May 2016). New topics include: Proposal Reviews, Virtual Proposals, Graphics, and others.

Learn more about

Foundations for Proposal Development 2.0 (APMP)

Workshop Details

Pricing To Win

This 2-day workshop teaches skills for business development, marketing, capture management, pricing, and finance personnel, including:

  • Understanding customers’ acquisition budgets, including sources and uses
  • Understanding customer assessments of bidders’ proposed prices/Price-capability trade-offs
  • Reviewing competitors’ probable solutions and likely pricing strategies and tactics
  • Iteratively adapting your company's solution, price, and capture strategy to improve win probability
  • Influencing customers to prefer your company's own solution and price over competitors’ prior to release of an RFP
  • Guiding proposal pricing efforts to ensure the offer places your organization in a position to compete and ultimately win
  • Securing the award after proposal submittal by refining and executing pricing strategies

Participants actively engage in hands-on exercises based on a real-world competitive opportunity. This fast-paced workshop builds skills and expands knowledge in this critical aspect of winning business.

Winning in the Cost Volume

Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.

You will learn to:

  • Plan content using a storyboard to be compliant and implement approved proposal strategies
  • Incorporate effective graphics and captions to better communicate messages
  • Mockup section layout
  • Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
  • Collaborate and coordinate with other team members writing different sections of the proposal

Managing Federal Proposals

Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management.

You will learn to:

  • Assess your own proposals like a government evaluation team
  • Convert action-based capture strategies into message-based proposal strategies or win themes
  • Assign requirements to appropriate authors for coverage in the proposal
  • Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors
  • Lead high-performing proposal teams on fast-paced schedules

Writing Federal Proposals

Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.

You will learn to:

  • Plan content using a storyboard to be compliant and implement approved proposal strategies
  • Incorporate effective graphics and captions to better communicate messages
  • Mockup section layout
  • Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
  • Collaborate and coordinate with other team members writing different sections of the proposal

Capturing Business

Learn to improve your competitive position before your customer releases a request for proposal. By learning how to select and pursue the most winnable opportunities, you can lower business development costs and increase revenue.

Working with a team representing one of several contractors, you’ll cover topics including:

  • Analyzing and building knowledge about potential business opportunities
  • Understanding competitors and their likely approaches
  • Developing strategically sound solutions to the customer’s needs
  • Influencing customers to prefer your solution over competitors’

Managing Proposals

Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management.

You will learn to:

  • Assess your own proposals like a government evaluation team
  • Convert action-based capture strategies into message-based proposal strategies or win themes
  • Assign requirements to appropriate authors for coverage in the proposal
  • Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors
  • Lead high-performing proposal teams on fast-paced schedules

Writing Proposals

Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.

You will learn to:

  • Plan content using a storyboard to be compliant and implement approved proposal strategies
  • Incorporate effective graphics and captions to better communicate messages
  • Mockup section layout
  • Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
  • Collaborate and coordinate with other team members writing different sections of the proposal

Course Description

As an APMP Approved Training Organization (ATO) in the U.S., Shipley is eminently qualified to offer this on-demand training. This workshop is designed for proposal professionals seeking to win more proposals and coach you to pass the Foundation Level Certification exam offered by APMP.

This online, on-demand course addresses the following five key competencies:

  • Overview of Process and Sales Methods
  • Information Research and Management
  • Proposal Planning
  • Proposal Development
  • Proposal Management

Learn and study on your own time and at your own pace.

OnDemand Advantages

  • Learn at your own pace
  • Revisit prior modules, as needed
  • Practice key principles with case study exercises
  • Test understanding with quizzes and a final exam
  • Work toward Shipley Business Winning Certification
  • Earn APMP CEUs and PMP PDU units

Featured Modules

Completion Criteria

What you'll learn

Benefits of Shipley OnDemand

With no fixed schedule and ample time to go back and review topics as needed, our on-demand course offers you an effective use of your time and training investment. In addition, our OnDemand— Micro Course provides:

  • Reinforcement of key concepts, principles, and best practices contained in Shipley training
  • Access to Shipley’s best practice guidebooks for ongoing reference and guidance
  • Convenient log-in to learning sites wherever you have web access

Who Should Attend?

Topics Covered

Certification

Below are the credits earned for this course and remaining credits needed to complete Shipley Certification.

  • Earned: 1 Elective Learning Unit for Foundations for Proposal Development
  • Remaining: 6 Core Learning Units for Capture Management, Proposal Management, and Proposal Writing; 3 Elective Learning Units

Cancellation Policy

Change Policy: If you cannot attend a workshop for which you have registered, you may transfer to another workshop of equal value, or you may substitute attendees from your company without penalty.

Cancellation Policy: If you cancel your registration, a $75 processing fee will be charged on all cancellations made up to 14 days in advance of the workshop start date. For cancellations made 14 days or less prior to the start of a workshop, a Cancellation Fee of $400 will be charged. If you do not attend a workshop and do not advise us, the full price of registration will be charged. Shipley Associates may cancel a workshop if enrollment is not sufficient and will coordinate your attendance in another workshop.

Discounts

If you register 30 days prior to the start of this workshop, enter EARLYBIRD at checkout to receive $100 off your registration fee!

Active duty military, veterans, and those with certifications from the Project Management Institute (PMI) or Association of Proposal Management Professionals (APMP) are eligible for an additional discount. Please contact mprice@shipleywins.com for details and discount code.

Workshop Length
Workshop Material
  • APMP Body of Knowedge—Available online at apmp.org
  • Foundations Study Guide—Available on APMP Store
Module Length
Cost
  • Shipley Foundation for Proposal Development OnDemand Course: $299
  • APMP’s Foundation Level Certification Online Exam*: $600 (for non-APMP members) $400 (for APMP members)

* Pricing for APMP’s exam is provided here for informational purposes only and is subject to change at any time and without notification. Please contact APMP directly for more information on the exam and pricing, or to schedule an exam.

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Corporate Training

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Training Solutions Tailored to Your Needs: We offer comprehensive training programs on any topics in business development, capture management, proposal management and/or proposal writing. Our solutions are customized to align perfectly with your organization's specific business model, processes, and goals. To ensure optimal results, we conduct complimentary needs assessments for all our corporate clients before designing your training program.

Flexible Delivery Options for Your Convenience: Choose the delivery method that suits your team best. We offer in-person training at your preferred location, engaging live-online sessions, or a hybrid approach combining both for ultimate flexibility.

Training Duration Adapts to Your Schedule: Whether you need a focused, short workshop or an in-depth, multi-day program, we can tailor the duration of our training to fit your schedule and desired learning outcomes.

Specialized Expertise for Diverse Clients: With over five decades of experience, we are experts in serving a wide range of organizations, from small businesses and mid-sized firms to large corporations, NGOs, and those working with the private sector. Our proven approach ensures that each training program addresses the unique challenges and objectives of your specific industry.

Rapid Response and Just-in-Time Training for Time-Sensitive Needs: We understand that opportunities can arise quickly. That's why we offer rapid response training services that can be tailored to your specific needs and delivered within less than a month's notice.

Comprehensive Suite of Training Services: Beyond our core training programs, we offer a variety of additional services to enhance your organization's capabilities, including Needs Assessments, Train-the-Trainer (ToT) programs, Organizational Certifications, Curriculum Design/Development, and Internal Employee Career Advancement Training support.

Global Training Solutions: With a large number of Shipley offices worldwide, we deliver training in any language, time zone, or location, with simultaneous interpretation available for seamless communication.

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Real Testimonials

What did you like best about the workshop?

"Excellent insight into the proposal process, best practices, roles/responsibilities, getting started, and pulling the right data together to win. Great job by [the instructor] and Shipley."

"I loved how the course followed an example similar to what I would see in the real world. I also appreciated how the instructor gave areas for improvement on specific items submitted by the participants."

"The tools presented were very helpful and make the capture process effective"