Winning more starts with seeing clearly.

Shipley Strategic Services helps growth executives diagnose what’s limiting performance, redesign the operations behind it, and build BD capability that scales with the business. From win rate diagnostics and process design to managed proposal operations and global expansion, we work at the level where decisions get made and results get measured.

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The pattern we see in every engagement

Pipeline is growing but win rates aren’t keeping pace. Pursuits take longer, cost more, and depend on a handful of people who can’t be in every deal. Teams operate differently across offices, regions, or business units. Reviews happen but don’t change outcomes. Leadership knows something is off but can’t get a clear, apolitical view of where the breakdown actually sits.

These aren’t isolated problems. They’re symptoms of a BD operation that hasn’t been intentionally designed, measured, or resourced for the level of competition it’s now facing.Most organizations try to solve this by adding headcount, mandating a new process, or running a training event. Those responses treat the surface. Shipley starts underneath it.

Four ways we work with growth leaders

Each engagement starts with the same question: where is the constraint? From there, the path depends on what we find.

Win rate diagnostic and performance benchmarking

The front door to every transformation.

If win rates are flat or declining and no one agrees on why, the first step isn’t a new initiative. It’s an objective assessment. Shipley’s BG3 methodology and 20+ years of benchmarking data across 400+ proposal assessments give leaders something defensible to act on: scored performance against top performers, root cause identification, and a prioritized roadmap. No assumptions. No politics. Just clarity.

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BD process design and refinement

From diagnosis to operating discipline.

When the diagnostic reveals process gaps, inconsistent execution, or teams operating on tribal knowledge instead of a repeatable system, the next step is design work. Shipley builds and redesigns BD, capture, and proposal workflows scoped to what the assessment found. The deliverables are practical: role-specific playbooks, redesigned review cycles, governance frameworks, and the targeted training to make it stick. Not a fixed program. A focused intervention.

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Global BD expansion services

Your methodology, localized everywhere you compete.

Organizations that win domestically often struggle when the pipeline crosses borders. Time zones create handoff delays. Regional teams adapt inconsistent methods. Quality drops as distance from headquarters grows. Shipley operates in 40+ countries with training delivered in 14 languages, adapted to local procurement cultures. We don’t advise global operations from a single office. We embed in the markets our clients compete in.

Learn about global BD expansion

Managed services

Proposal operations without the management burden.

When proposal volume outpaces the team’s capacity and leadership is stuck choosing between hiring, burning out good people, or turning down pursuits, managed services changes the equation. Shipley deploys dedicated, embedded proposal professionals who operate as part of your team. We handle employment, training, quality standards, continuity, and surge capacity. Leaders get stable, predictable proposal operations and their sellers get back to selling.

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50+

Years

400+

Proposal Assessments

40+

Countries

20+

Years Benchmarking Data

Built for the leaders accountable for growth

Strategic Services is designed for P&L owners, division leaders, CROs, and heads of BD who are responsible for revenue performance and need to see results in win rates, capture ratios, and revenue. These engagements are not about training individuals or staffing a single pursuit. They’re about changing how the organization competes.

Common triggers: win rates stalling or declining, leadership transitions, M&A or reorg activity, global expansion outpacing operational readiness, or proposal demand that has outgrown the team’s ability to keep up.

The path forward starts with one conversation

Discovery

We listen. Every engagement starts with understanding where the pressure sits, who owns the problem, and what success looks like.

Diagnosis

For most clients, we begin with the Win Rate Diagnostic. Objective findings drive the scope. Nothing is assumed beforehand.

Design and delivery

Based on what the diagnostic reveals, we scope the right combination of process design, managed services, global deployment, or targeted training.

Measurement

We track outcomes against the baseline. Leaders see movement in the metrics that matter.

Don’t just take our word for it

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UX Designer, Circooles

The conversation starts here.

Tell us where the pressure is. We’ll tell you what we’re seeing and whether Shipley Strategic Services is the right fit.