Capture

Strengths, Weaknesses, Opportunities, and Threats analysis for competitive positioning.

A comparison of an organization's likely bid and solution against competitors' likely bids and solutions, used within the pricing-to-win process to identify a price range that is both competitive and profitable.

The overarching approach for positioning your offer as the best value, based on discriminators and competitive intelligence.

Theme statements designed to persuade the government of your unique capabilities. Should run throughout the proposal.

Slang for the perception that a contract award has been predetermined.