Kaysville, Utah USA – 23 September 2020 — Shipley today announced the official establishment of a professional services practice area focused on helping organizations win sustainable business based on the Capability Maturity Model® for Business Development (BD-CMM®) and related research studies. This new service will be part of the Shipley portfolio in each of its 13 global offices.
Building on, and continuing the work of the BD-Institute International, the new Business Winning Institute will support business winning organizational appraisal and transformational change management across all industry sectors.
First published in 2004 with recent updates, BD-CMM® codifies established industry business winning best practices into a framework that supports sustainable improvement though well-defined transformation and growth paths. It helps organizations recognize strengths and effectively target the strategic investments needed to allow them to complete more successfully for higher-value opportunities.
“The establishment of the Business Winning Institute within the Shipley organization advances our mission to be the thought leader in best practice solutions in competitive markets,” said Todd Barnett, President & CEO at Shipley. “The BD-CMM® model has helped dozens of organizations globally to advance their ability to compete for work and win more business. The model is based on sound principles and research with established benchmarks for helping organizations succeed.”
Paul Deighton is the new Executive Director for this global Shipley practice area. Paul has been deploying the BD-CMM® with clients since 2004 and is the co-author of the current version of the model.
“In bringing this capability into the Shipley portfolio we can now help our global clients to recognize and implement the changes that are sometimes needed to enable sustainable business winning growth, with the resources and world-wide reach of Shipley behind us”, said Mr. Deighton. “Building on the work of Howard Nutt and continuing to have the remaining BD-Institute International Board Directors Don Beynon and Kelli Carlisle work with us going forward, means that whilst this is a new chapter for us all, it is also very much a continuation of helping organizations win work”.
Since 1972, Shipley has provided organizations and individuals with business development consulting, staff augmentation, and training services focused on winning business in highly competitive environments. With over 325 employees and consultants worldwide, Shipley supports major business development projects from strategy development, process improvement, web-based and classroom training, sales enablement, capture planning and proposal writing and management on over 400 proposal efforts per year.
Shipley, the global leader in business development services, also provides capture management and proposal development services to 21 of the top 25 U.S. defense contractors and has worked with 42 of the top 50 Fortune 500 companies to improve sales performance and pursuit win rates.
For more information, contact us at 888.772.9467 (WINS).