You’ve read the Primer, now what?


You’ve read the Primer, now what?
Are you ready for another deep dive into AI to take your business to the next level?
We at Shipley believe that AI can streamline business development processes. You can learn more about the benefits of AI in business development in the Shipley Primer, if you haven’t already. So, if you’d like to take a deeper dive, we’ve rounded up a collection of other books you may like.*

1. “Artificial Intelligence in Business Management” (2023) by Teik Toe Teoh and Yu Jin Goh
• Published: November 26, 2023
• Overview: This book focuses on how AI can improve various aspects of business management, including strategy, finance, and marketing. It aims to help management professionals exploit AI’s predictive powers and provides practical guidance on implementing AI projects in business contexts.

2. “AI Revolution 2023: Harnessing Artificial Intelligence for Profitable Startups and Business Success” by Nicholas Penn
• Published: December 8, 2023
• Overview: A comprehensive guide that explores integrating machine learning models into sales processes. It offers foundational knowledge and advanced techniques for enhancing sales strategies with AI.

3. “AI for Marketers, Third Edition” by Christopher S. Penn
• Key Takeaway: This book is essential for marketers to understand AI’s impact on their careers and companies, focusing on preparing oneself and the company for AI’s influence on work and marketing.

4. “Voice Marketing: Harnessing the Power of Conversational AI” by Scot Westwater and Susan Westwater
• Key Takeaway: This book offers strategies and a roadmap for developing a voice marketing program, emphasizing the opportunities in voice-enabled technologies.

5. “Artificial Intelligence for Marketing: Practical Applications” by Jim Sterne
• Key Takeaway: A focused introduction to machine learning for marketing professionals, discussing how AI and machine learning will revolutionize marketing strategies.

6. “Marketing Artificial Intelligence: AI, Marketing, and the Future of Business” by Paul Roetzer and Mike Kaput
• Key Takeaway: The book contains practical use cases of AI in marketing and business, emphasizing increasing productivity, efficiency, and performance with AI.

7. “The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You” by Mike Walsh
• Key Takeaway: It provides insights for business leaders to adapt their skills and approaches in the age of AI.

8. “The AI-Powered Enterprise: Harness the Power of Ontologies” by Seth Earley
• Key Takeaway: Focuses on the importance of knowledge management and developing an ontology for transformative value from AI.

9. “Human + Machine: Reimagining Work in the Age of AI” by Paul Daugherty and H. James Wilson
• Key Takeaway: Offers practical advice for adapting to transformations brought by AI, highlighting six hybrid human + machine roles essential for companies.

We hope you enjoy these extra books on AI and take a deeper dive into its possibilities for your organization.

If you haven’t yet, check out and the Primer!

*Shipley does not endorse or align with everything in the above listed books. These are simply more ideas on the subject matter.