Winning Executive Summaries

Dates & Locations

Dec 13-14, 2018 – Sterling, VA
Mar 19-20, 2019 – Sterling, VA
Apr 17-18, 2019 – Providence, RI

Course Information

This one-day workshop begins by exploring the concept of customer focus and how it can be achieved. It continues with information on the many uses of customer-focused executive summaries in business development documents, especially proposals. A process for creating effective summaries is then introduced and practiced, step by step.

You will learn to:

  • Understand the nature of customer focus and how to infuse it into your documents
  • Create executive summaries focused on your customer’s most important issues
  • Use customized planning and organizing tools to quickly craft effective executive summaries

By the end of the workshop, you will have a completed executive summary you can use as a model or share with a customer. At your discretion, this can be an executive summary related to an historical business opportunity (won or lost), a live opportunity you are currently pursuing, or a case study furnished by Shipley.

Enroll Today

$795

Who Should Attend
  • Proposal Writers
  • Sales Professionals
  • Business Developers
  • Proposal Contributors
Materials
  • Workshop Manual
  • Shipley Proposal Guide
  • Tools and Templates
Discounts:

If you register 30 days prior to the start of the workshop, enter EARLYBIRD at checkout to receive $100 off your registration fee!

Questions:

If you have any questions about this course or others, contact Mallary Price at mprice@shipleywins.com

I took a lot of your teachings to heart, especially the pre-proposal planning, proposal development worksheets, and debriefing tips. As a result, my company had its best-ever month in new business acquisition…I now have a win rate of over 60 percent! Thank you for the seminars that have proven so valuable to me, my company, and my professional future.

Corporate Proposal Manager