Theme Statements and Discriminators

Identifying powerful discriminators and developing effective theme statements reinforce your message to your customers and demonstrate how you can help them achieve their strategic vision.

The course covers these and other topics:

  • Defining what a discriminator is (both positive and negative)
  • Identifying discriminators that focus on your people, experience, performance, and understanding of the customer’s business
  • Developing short and concise theme statements (proposal, volume, and section) that tie your unique discriminators to the customer’s critical needs

This course includes a short quiz at the end. Students also have access to applicable Shipley Proposal Guide sections to supplement learning and reinforce key best practices.

You will have access to the course for 1 year.

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This course is designed for proposal contributors.

"As a small business, we were looking for a tool that would give us an edge over our competition. The Shipley Proposal Guide has given us that competitive advantage. The Guide's organization is intuitive, information relevant, and has quickly become the most powerful tool in our proposal development arsenal."

Director of Business Development, Kearns & West