About the BD-CMM®

Business Development (BD) is the lifeblood of all business entities. It is arguably the primary determinant of growth, profitability, customer satisfaction, and long-term shareholder value. As with every other organizational improvement initiative, a higher level of BD performance results from an orchestrated, team-based approach that leverages higher maturity, more sophisticated methods, and industry best practices.

If your organization seeks to advance its level of business winning maturity through a proven approach to quality improvement, please let us know. Dozens of companies are adopting the BD-CMM model to improve efficiency and capture rates. Contact us at: bwi@shipleywins.com.

Version 2.1 of the Capability Maturity Model® for Business Development (BD-CMM) codifies established industry best practices in Business Development into a framework that supports maturity growth through well defined, proven growth paths. It is an essential part of winning business.

Click here for the Digital version of BD-CMM 2.1

Version 2.1 of the Capability Maturity Model® for Business Development was published in February 2021. The model reflects significant, world-wide operational experience, lessons learned, and research studies from a broad range of industries and sectors.


The model may be used freely by organizations for internal, non-commercial purposes, but all other uses are restricted by copyright and require licensing from the Business Winning Institute.