Business Development Boot Camp
Our most popular workshop provides a unique opportunity to complete all core course requirements for Shipley Certification in a single week. Taught as a live, online course with 3 days of live instruction or 5 days as an in-person course. These courses include Capturing Business, Managing Proposals, and Writing Proposals. This Boot Camp is interactive, building practical skills through lecture, discussions, presentations, and simulation of a real, competitive opportunity.
Shipley Has Trained
Workshop details
Capturing Business
Learn to improve your competitive position before your customer releases a request for proposal. By learning how to select and pursue the most winnable opportunities, you can lower business development costs and increase revenue.
Working with a team representing one of several contractors, you’ll cover topics including:
- Analyzing and building knowledge about potential business opportunities
- Understanding competitors and their likely approaches
- Developing strategically sound solutions to the customer’s needs
- Influencing customers to prefer your solution over competitors’
Managing Proposals
Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management.
You will learn to:
- Assess your own proposals like a government evaluation team
- Convert action-based capture strategies into message-based proposal strategies or win themes
- Assign requirements to appropriate authors for coverage in the proposal
- Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors
- Lead high-performing proposal teams on fast-paced schedules
Writing Proposals
Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.
You will learn to:
- Plan content using a storyboard to be compliant and implement approved proposal strategies
- Incorporate effective graphics and captions to better communicate messages
- Mockup section layout
- Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
- Collaborate and coordinate with other team members writing different sections of the proposal
Need a Different Course?
AI Implementation Training
Why choose Shipley Training over Cheaper Options?
Given the proprietary nature of the Shipley Business Development Process™, our unmatched expertise, and the exclusivity of our training delivery, Shipley Associates is the only vendor capable of providing this training.
Fully Integrated Immersive Program
Shipley training is designed with the understanding that multimillion-dollar, best-value contracts cannot be won through one-day, lecture-based, or isolated-topic courses. Our training courses are comprehensive, hands-on workshops using real case scenarios where participants actively develop capture plans, write proposals, and conduct peer reviews and scoring exercises. This course covers the entire business development lifecycle (including capture management and proposal and writing) in one integrated program. All materials are proprietary and trademarked by Shipley and delivered exclusively by certified Shipley instructors. It is the only course of its kind, built to equip teams with practical, proven methodology to compete for and win complex, high-value contracts.
Proprietary Expertise
Shipley Associates is the creator of the Shipley Business Development Process™, a globally recognized methodology in business development, capture management, and proposal management. This process is trademarked by Shipley, and we are the sole authorized entity to deliver training based on it.
Extensive Industry Experience
With over 54 years of experience, Shipley has become a trusted partner to a wide array of clients, including top U.S. government contractors, international organizations and NGOs. We have successfully implemented our proprietary processes and established proposal centers of excellence globally.
Global Reach and Customization
Shipley delivers training programs tailored to the unique needs of our clients in various languages and regions worldwide. Our team operates across global offices, ensuring consistent quality and alignment with diverse organizational goals.
Exclusivity and Authenticity
Unlike other methodologies, Shipley training cannot be licensed, replicated, or delivered by other vendors. No authorized training organizations outside Shipley can guarantee the authenticity of our programs and processes.
Proven Results
Our methods have consistently delivered measurable results for our clients, enabling them to achieve greater success in business development and proposal management.
Real testimonials
“The best part of the workshop was its structured approach in learning how to develop clear theme statements, strong value propositions, and effective discriminators. The emphasis on compliance helped clarify how to balance technical accuracy with compelling storytelling. Additionally, understanding the color team review process provided a practical framework for refining proposals to improve win rates. The hands-on exercises reinforced key concepts, making the learning experience both engaging and applicable.”
Mahima Bhasin
Capture and Proposal Manager, Global Solutions International, LLC
“What I liked most about t the workshop was the way the modules were structured as far as some had quick lessons, some had longer ones, followed by checks-on-learning at the end of each module. Additionally, the assignments tied to each aspect of the course were very well done, and the capture workbook is phenomenal, and something that I will use in my business.”
Christopher Bell
Technical SME, Catalyst Technical Consulting Group
“The materials shared on screen were very helpful - it was useful to see things like how to write with client mentioned first vs. company, different org charts, etc. I was worried the course would be too broad to the point it would lack actionable insights, but the use of writing tips, design examples, etc. was great.”
Adam Katz
Evans Consulting
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Why I Should Invest in Shipley training
While lower-cost options exist, leading companies consistently choose Shipley for a reason. Our training stands apart through interactive exercises and practical application. Not lecture-based crash courses. If you're serious about winning at the highest level, don’t let price dictate your preparation. You get what you pay for.
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Industry-Leading Training for Over 50 Years
226
Workshops per Year
4,284
Participants per Year
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Bundle Deal
Best Value: Save with Multi-Day Workshops
Get access to a full learning experience and save when you bundle these top-rated courses.
Business Development Boot Camp
$3,700
Price Breakdown
Capture Workshop - $1,645
Writing & Managing Federal Proposals - $2,055
Total before savings: $3,700
You save:
$1,150
Your price:
$2,550
Try Shipley Training for Free
Get Pink Team Reviews, an On-Demand Micro course priced at $89.
About this course:
The Pink Team reviews the entire planned proposal—in the form of content plans—against the customer’s proposal instructions and evaluation factors. This on-demand course reviews how the Pink Team checks for compliance to comply with solicitation requirements, responds to unstated customer issues, and verifies express the approved sales/capture and proposal strategies.