Winning Sales Writing

Workshop Description:

Winning Sales Writing will improve communication effectiveness of sales professionals who are involved in creating letters, e-mail messages, and proposals. This hands-on workshop typically includes 10 percent lecture, 20 percent group discussion, and 70 percent application exercises.

Winning Sales Writing focuses on specific writing skills and competencies to help you:

See Sales Documents from a Customer’s Perspective
Are your documents likely to be read by busy potential customers? Learn to understand sales documents from the viewpoint of your customers in terms of helping them find solutions.

Advance the Sale
The purpose of almost every document sent to a customer should be to advance the sale. Use a proven Shipley template to help you effectively focus your sales documents on your customer’s buying needs.

Improve Your Sales Documents
Learn to apply a four-step writing process to letters, reports, proposals, memos, email, and other sales documents.

Learn to revise your sales documents in three stages: Be Clear. Be Concise. Be Correct.

Who Should Attend
  • Sales Professionals
  • Account Managers
  • Sales Support
  • Client Executives
  • Business Development Professionals
  • Workshop Manual
  • Shipley Proposal Guide

Contact Information

Contact Shipley at 888.772.9467 or

    I took a lot of your teachings to heart, especially the pre-proposal planning, proposal development worksheets, and debriefing tips. As a result, my company had its best-ever month in new business acquisition…I now have a win rate of over 60 percent! Thank you for the seminars that have proven so valuable to me, my company, and my professional future.

    Corporate Proposal Manager