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Browse the Shipley Business Development Training Catalog

Public Workshops

Shipley Associates offers a comprehensive curriculum of public workshops that provides your proposal teams with the skills, tools, and hands-on training needed to improve your win rate. The links below provide detailed information about each workshop, scheduling, and online registration. If you would like to schedule any of these workshops in house, click here.


Winning Government Business

Writing Federal Proposals

Part of the Winning Federal Business Series: Workshop participants learn a proven process for developing winning proposals to Federal customers. Through a proposal evaluation simulation, they learn how to create strategy and write proposal content that meets the evaluation criteria. Details and Registration

Positioning to Win: Selling to the Government

This workshop will teach you what, when and how to ask important questions and create a meaningful dialogue with your customers, so you can provide effective, customer-focused solutions. Details and Registration

Managing Federal Proposals

Part of the Winning Federal Business Series: In this workshop, participants learn to manage a proposal effort and a proposal team by leveraging the Shipley proposal development process and tools. Details and Registration

Capturing Federal Busines - Price to Win

Part of the Winning Federal Business Series: While learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. Details and Registration

Capturing Federal Business - Positioning to Win

In our Capturing Federal Business Workshop, wWhile learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. Positioning to Win will teach you what, when and how to ask important questions and create a meaningful dialogue with your customers, so you can provide effective, customer-focused solutions. Details and Registration

Business Development Bootcamp and Winning Executive Summaries

Through interactive instruction, exercises, and coaching, you will be introduced to the following four topics that are critical to today’s Proposal and Business professional. Day 1 – Winning with Past Performance; Day 2 – Winning with Color Team Reviews; Day 3 - Winning with Task Orders; Day 4 - Winning Executive Summaries Details and Registration

Capturing Federal Business

Part of the Winning Federal Business Series: While learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. Details and Registration

Writing and Managing Federal Proposals

Parts 1 and 2 of the Winning Federal Business Series: This workshop combines the learning objectives of two hallmark Shipley workshops to teach strategies for both writing and managing winning proposals to Government customers. Details and Registration

APMP Accreditation Coaching

This workshop provides coaching for business development professionals seeking Foundation Level accreditation through the Association of Proposal Management Professionals (APMP) organization. Details and Registration

Price To Win

This workshop emphasizes how pricing is a critical step in the early capture strategy process and is designed for those involved in preparing, reviewing, and approving the PTW and the cost volume. Details and Registration

Winning in the Cost Volume

A clear, responsive cost volume is critical to winning Government contracts. Learn how to enhance your win probability, improve profit margins, reduce financial risk, and minimize cost decrements during contract negotiations with properly developed cost volumes. Details and Registration

Business Development Boot Camp Series

Through interactive instruction, exercises, and coaching, you will be introduced to the following three topics that are critical to today’s Proposal and Business professional. Day 1 – Winning with Past Performance Day 2 – Winning with Color Team Reviews Day 3 - Winning with Task Orders Details and Registration

Winning with Past Performance: An Introduction

This is day 1 of the Business Development Boot Camp series. Details and Registration

Winning with Color Team Reviews: An Introduction

This is day 2 of the Business Development Boot Camp series event. Details and Registration

Positioning to Win - Capturing Federal Business

Positioning to Win will teach you what, when and how to ask important questions and create a meaningful dialogue with your customers, so you can provide effective, customer-focused solutions. In our Capturing Federal Business Workshop, wWhile learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. Details and Registration

Winning With Task Orders: An Introduction

This is day 3 of the Business Development Boot Camp series event. You will receive coaching on relevant topics that while outside of Shipleys core curriculum, are relevant to today's proposal professionals. Details and Registration

Winning Through Oral Proposals

Through instruction, exercises, and one-on-one coaching, workshop participants learn the processes, skills, and techniques to develop and present winning oral proposals. Details and Registration

Capturing Federal Business / Winning Executive Summaries

From the Winning Federal Business Series: While learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. An interactive, skill-building workshop that is often combined with other proposal development workshops. This workshop focuses on how to leverage your win strategy in the executive summary of every proposal. Details and Registration

Writing Federal Proposals / Winning Executive Summaries

Part of the Winning Federal Business Series: This workshop adds the element of effective executive summary development to the core Writing Winning Proposals workshop. Details and Registration

Capturing Federal Business / Writing Federal Proposals

This workshop is a combination of two of our most popular classes from the Winning Federal Business Series. The first two days will focus on learning a proven capture process, participants will use tools and methodologies to develop winning strategies and then implement those strategies through their capture teams. The last two days will focus on learning a proven process for developing winning proposals to Federal customers. Through a proposal evaluation simulation, they learn how to create strategy and write proposal content that meets the evaluation criteria Details and Registration

Winning in the Cost Volume / Winning with Color Team Reviews

A clear, responsive cost volume is critical to winning Government contracts. Learn how to enhance your win probability, improve profit margins, reduce financial risk, and minimize cost decrements during contract negotiations with properly developed cost volumes. The third day of this workshop will introduce attendees to nine proven “color team reviews” that have been proven to help Offerors increase their “win probability.” Details and Registration

Writing Federal Proposals/Winning with Past Performance

Part 1 of the Winning Federal Business Series: Workshop participants learn a proven process for developing winning proposals to Federal customers. Through a proposal evaluation simulation, they learn how to create strategy and write proposal content that meets the evaluation criteria. The last day of this workshop is an introduction to the make-up of Past Performance information, submittal and the subsequent evaluation. Details and Registration

Winning in the Cost Volume /Winning With Task Orders

A clear, responsive cost volume is critical to winning Government contracts. Learn how to enhance your win probability, improve profit margins, reduce financial risk, and minimize cost decrements during contract negotiations with properly developed cost volumes. The last day of this workshop is to introduce participants to the world of task order proposals. Details and Registration

Writing Federal Proposals / Winning with Color Team Reviews

Part 1 of the Winning Federal Business Series: Workshop participants learn a proven process for developing winning proposals to Federal customers. Through a proposal evaluation simulation, they learn how to create strategy and write proposal content that meets the evaluation criteria. The last day of this workshop will provide participants with an introduction to the nine proven “color team reviews.” Details and Registration


Business to Business Training Workshop

Winning Sales Proposals

This workshop focuses on short turn-around proposals in either a business-to-business or a task order response environment. The workshop builds on any sales methodology, teaching how to transition from sales strategy to proposal strategy. Details and Registration

Customer Focused Business and Technical Writing

This workshop teaches skills necessary for anyone who writes business or technical documents. Participants learn a repeatable process for creating documents that focus on the reader. Details and Registration

Winning Sales Proposals and Winning Executive Summaries

This workshop adds the element of effective executive summary development to the core Winning Sales Proposals workshop. Winning Sales Proposals focuses on short turn-around proposals in either a business-to-business or a task order response environment. The workshop builds on any sales methodology, teaching how to transition from sales strategy to proposal strategy. Details and Registration

Questions? Contact Shipley