Improve your sales effectiveness with proven proposal development tools and techniques that support your sales objectives. Learn to:

• Plan customer-focused proposals that sell
• Align your sales and proposal strategies
• Integrate your sales strategy into the proposal
• Exceed customer expectations on every proposal

Using simulations, discussions, and role-plays, Winning Sales Proposals participants learn and practice the skills to plan and prepare winning proposals:

1. Select Winning Proposals. Gain a competitive advantage by understanding how proposals are evaluated and how winners are selected.

2. Position Your Proposal to Win. Learn a “framework process” to identify resource needs and competitive information necessary for developing a winning proposal. You will also learn to develop an effective sales strategy built on value to the customer.

3. Plan Your Proposal. Learn the steps to plan a responsive, customer-focused proposal by determining the best proposal style, establishing a baseline solution, preparing a proposal outline, and extending the sales strategy into a proposal strategy.

4. Prepare Your Proposal. Learn to organize a clear and persuasive message using effective theme statements, headings, visuals, action captions, summaries, and introductions—all focused on customer needs.

5. Amend Before Submittal. Improve your competitive position by using self- and peer-reviews to amend your proposal.

6. Use best-practices guidelines to reduce rework, rewrites, and waste.

7. Leverage your existing sales tools and techniques into a winning sales message.

Winning Sales Proposals builds where sales training and methods leave off—the workshop provides time-saving tools and techniques for generating a customer-focused proposal.