Using Shipley's proven process for developing winning proposal sections, participants learn the impact of their section and how to score higher on proposal evaluations through a government evaluation simulation. They plan their sections in a major simulation through:

• Developing compliance checklists
• Focusing on customer issues
• Developing strategic solutions
• Supporting claims of excellence through past performance
• Incorporating risk discussion to have a credible low risk solution by ghosting competitors
• Developing section strategy to gain the competitive edge
• Creating key themes that carry the reasons for selecting your company
• Developing visuals that have impact and answer the question, “Why us?”
• Constructing mock-ups for early coordination, enhancing consistency