Winning Sales Writing will improve communication effectiveness of sales professionals who are involved in creating letters, e-mail messages, and proposals. This hands-on workshop typically includes 10 percent lecture, 20 percent group discussion, and 70 percent application exercises.

Winning Sales Writing focuses on specific writing skills and competencies to help you:

See Sales Documents from a Customer’s Perspective. Are your documents likely to be read by busy potential customers? Learn to understand sales documents from the viewpoint of your customers in terms of helping them find solutions.
Advance the Sale. The purpose of almost every document sent to a customer should be to advance the sale. Use a proven Shipley template to help you effectively focus your sales documents on your customer’s buying needs.
Improve Your Sales Documents. Learn to apply a four-step writing process to letters, reports, proposals, memos, email, and other sales documents.
Revise. Learn to revise your sales documents in three stages: Be Clear. Be Concise. Be Correct.